The next few blog posts (at least) will be about a new Shopify store I am working on with some friends and how we took sales from £0 - £100k in the first 8 weeks. This blog post and subsequent...
Category: Facebook Ads
How To Use UTM Tracking Ok let's talk about how to use UTM tracking! I see people running all sorts of ads, all the time - without any UTM tracking whatsoever. Guys - you're...
$200k With ONE Print On Demand Product Who'd have thought just eleven and a half months after starting, I'd have blown thru $200k with one print on demand product?! And it only took ONE...
iOS 14 Updates Killed My Facebook Ads Since they came in a couple of months ago, iOS 14 updates killed my facebook ads. Shot in early May 2021, this YouTube and matching blogpost goes over the...
Configuring Facebook Pixel Events For Your Domains Configuring Facebook pixel events was pretty much the most requested lesson I've had so far. What with the recent changes to Facebook Ads due to...
It's time to scale up your Facebook campaigns. This post is going to show you exactly how to scale up your Facebook campaigns. Firstly, I encourage everyone to read Ronnie McKenzie's blog post,...
Using Facebook Ad IDs for duplication is the way to go when creating multiple campaigns, and adsets, based around one ad. It's simple once you know how, but can be confusing to anyone who's...
Let's talk splitting out Facebook Adsets. This is a method I've been using on all my Facebook campaigns for years, and works gangbusters for a couple of reasons. It can often 'revive' adsets...
In this post, and the corresponding video lesson, I talk about how to calculate your breakeven ROAS when running Facebook ads for Shine-On. This really is an all important metric that you have to...
Retargeting ads are all important when you are running any other kind of Facebook campaigns. In this latest instalment of my mini course I'll take you through what you need to get set up. In...