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link to Scale Up Your Facebook Campaigns With CBO

Scale Up Your Facebook Campaigns With CBO

It's time to scale up your Facebook campaigns. This post is going to show you exactly how to scale up your Facebook campaigns. Firstly, I encourage everyone to read Ronnie McKenzie's blog post,...

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link to Adding Your Custom Domain To Shine-On

Adding Your Custom Domain To Shine-On

Changes to Facebook Ads and how ads are going to be displayed on iOS14 are coming up fast. By the time you read this, they might have already happened. As you may have seen on my previous post,...

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link to I Made $174k From One Shine-On Necklace.. And Counting

I Made $174k From One Shine-On Necklace.. And Counting

I made $174k from one Shine-On necklace. Edit : It's now over $175k... and still going up Yes - I know the title of the matching YouTube for this blog post doesn't match up, but it's been a...

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link to Using Facebook Ad IDs For Duplication

Using Facebook Ad IDs For Duplication

Using Facebook Ad IDs for duplication is the way to go when creating multiple campaigns, and adsets, based around one ad. It's simple once you know how, but can be confusing to anyone who's...

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link to Splitting Out Facebook Adsets

Splitting Out Facebook Adsets

Let's talk splitting out Facebook Adsets. This is a method I've been using on all my Facebook campaigns for years, and works gangbusters for a couple of reasons. It can often 'revive' adsets...

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link to How To Calculate Your Breakeven ROAS

How To Calculate Your Breakeven ROAS

In this post, and the corresponding video lesson, I talk about how to calculate your breakeven ROAS when running Facebook ads for Shine-On. This really is an all important metric that you have to...

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About Me

My internet marketing journey began 3 decades ago with selling cell phone ring tones on a CD-ROM from my bedroom. Since then I've worked through multiple MMO niches including dating, blogging, lead & traffic gen, affiliate marketing, video production, design, and email marketing. I was heavily involved with ecommerce for over a decade - running my own stores and working on others, media buying across multiple platforms, social media management, private coaching, consulting for other stores, producing digital courses, funnel design, and YouTube. As 2026 rolls on AI is taking over the world. Vibe coding, AI tools, and app creation are available to anyone with an idea and a voice prompt. Time to get busy. Always keep pushing ~ Dan

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